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Retro flat: the perfect combination between nostalgia and modernity, a trend for 2023

Are you a fan of pastel colors, geometric patterns, and vintage designs? Then you're in luck! The retro style is back in the world of graphic design and it is gaining more and more popularity.

As the saying goes, the old never goes out of style and this year it is more present than ever, especially in the world of design.

This week at D21 Marketing Agency we want to talk about this trend that is gaining strength this year and is expected to be widely used in future designs.

The retro flat style is a graphic design trend that has become very popular in recent years. It is an aesthetic of the past decades, especially those of the 60s and 70s that combines elements of flat design or "flat" with a nostalgic and vintage aesthetic.

In terms of design, the retro flat style is characterized by the use of bright and vivid colors, simple geometric shapes, bold typefaces, and vintage decorative elements. This type of design removes shadows, embossing, textures, gradients, feathering, and any sense of three-dimensionality. The graphic design is now cleaner, sleeker, no depth, sharper, and the edges are solid.

Here we leave you some basic elements that this style uses and why it captures our interest so much.

-Nostalgic style: The retro style evokes a feeling of nostalgia that is attractive to many people, is that this type of retro design reminds us of the good old days and believe us, it can be very effective in the world of marketing.

For example, brands can use retro elements to emotionally connect with their audience and create a memorable experience.

-Colorful designs: The retro style is characterized by the use of pastel and bright colors, which makes it very attractive to the eye. So it makes it ideal to capture the attention of the public.

-Geometric patterns: The use of these is one of the most notable characteristics of the retro style. Geometric patterns can be very effective in creating bold and sophisticated designs. Geometric patterns can be used to add a touch of elegance and style to the designs.

-Classic typography: The retro style is also characterized by the use of classic fonts, such as the serif font and the script font, the classic does not go out of style and these fonts can be very effective in conveying a sense of tradition and elegance.

-Vintage elements: You cannot miss the vintage style, such as the use of old cameras, bicycles and other elements of the time. Vintage elements can be very effective in creating unique and attractive designs.

One of the reasons why the retro flat style has become so popular is because it is so versatile. It can be used in a variety of projects, from logo design to creating layouts for social media.

In addition, the retro flat style is a great way to capture the attention of users and make a brand stand out in the sea of content that exists today.

It is that the use of bright colors and simple shapes is always attractive to the eye, which makes the style very effective in the design of ADS and in social networks.

And why not talk about the advantages that this style offers?

One of the great advantages of the retro flat style is that it is easily recognizable. Simple, elegant designs are easily identifiable and can help a brand stand out from the crowd.

In addition, the use of nostalgic and vintage elements can evoke positive emotions in the wearer, especially in the older audience and even in young people with a vintage spirit or those who are resuming this style as a trend, which can help create an emotional connection. with your brand

In conclusion, the retro style is a trend that continues to gain popularity in the world of graphic design. The use of pastel colors, geometric patterns, classic typography and vintage elements can be very effective in emotionally connecting with the public and creating striking and sophisticated designs.

So if you're looking for something new and exciting for your designs, retro flat is definitely a trend to watch out for in 2023!

And you, will you join this trend or do you prefer something more 3D style?

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